The more things change, the more they stay the same…
The internet changed the music business, and now it’s undergone an exciting revolution: It used to take a distribution deal to get your CDs into major record stores; now any independent musician can easily upload tracks to Apple Music and Spotify. It used to take a well-connected publicist to solicit reviews from major magazines; now you can email taste-making bloggers yourself. It used to take an agent to book a tour; now you can send Facebook messages to club owners and Waze your way across the country.
Digital distribution, the blogosphere, and social networking revolutionized the business of music. Now everything’s in motion. Countless essays have been written about the new processes involved with breaking artists. Countless companies have launched to help independent musicians with their online marketing: driving traffic, building funnels, and closing sales.
Amidst all this change and action, one thing remains true: Process is nothing without content. Marketing doesn’t matter until there’s product to promote. And that’s where we come in.
Tunesmith Factory is dedicated to content generation. We love to make things! Bring us your raw material—your singing, playing, and songs—and we’ll make you recordings, artwork, a biography, and a website worth promoting. Whether you’re just starting to build an audience or wanting to keep your existing fans engaged, we’re here to help. Give us a shout.